Here’s Why Activewear Is Here To Stay

custom athletic apparel

Activewear is simply clothing meant for exercising but it has still managed to become the latest fad in the fashion industry by bridging the gap between sportswear and casual fashion wear. It’s rising popularity can be gauged from the fact that in the past couple of years it has become a category and segment of its own in the fashion industry. Few trends since the days of custom athletic apparel have been the subject of so much interest and introspection as the minimalistic activewear segment has been. Starting from casual fitness apparel, the interest in and demand for activewear has added a whole bunch of clothes to the segment, right from yoga pants to shorts to gym stringers to jogger pants to sports bras and even extending to hoodies, sneakers and well beyond!

Here are a few reasons why activewear is here to stay and how! Continue reading “Here’s Why Activewear Is Here To Stay”

Stylish Gym Outfits For Women That Worth The Seasonal Bulk Purchase

r wholesale workout clothing

Whether you’re performing yoga or jiving to the beats of Zumba, investing in the right type of clothing is really important. When it comes to the perfect pair of women’s fitness wear, it is important that you select such pieces that are not only performance oriented yet styling as well.

Hence, owing to the increasing demands for such clothing, popular wholesale workout clothing manufacturers have come up with a unique collection you cannot afford to miss. Thus, read on the blog below to know more about the stylish women’s fitness wear clothing you should invest in.

Fitness Crop Tops

Fitness crop tops are quite popular amongst the millennial women. Due to its popularity crops tops have entered the fitness fashion scene as well. Therefore, if you want to invest in the best pieces make sure to choose the neutral and the earthy tones for its unique appeal.

Camo Compression Tights

The camo print compression tights are perfect for a seamless workout regime for the indoors as well as indoors. In fact these are super useful for cycling too. The compression ability of the leggings allow your muscles to relax and evades the chances of injury during the workout as well.

Encapsulated Bra

Encapsulated sports bra is exactly what you need or a high intensity workout regime. The extra supportive bands and straps are important to reduce back pain and inflammation post workout.

The encapsulated cups provide extra support to the breasts . This type of bra is especially useful for women with fuller chest.

Monokini

A monokini is perfect for spending some quality time in the pool. You can enjoy the laps and develop some retention ability with the help of the best women’s swimsuit available in the market.

Opt for something in a trendy color like a blingy alternative.

Business owners who want to include quality clothing pieces in their store can get in touch with a popular wholesale workout clothing manufacturers. All you need to do is have a look through the large collection of clothing. After doing so state the requirements of the bulk workout clothes to the help team.

The Rise And Rise Of The Wholesale Gym Clothing Market

wholesale fitness clothing

The wholesale fitness clothing market has seen an exponential rise in the last couple of years and is expected to grow beyond $180 billion by the next year. Comfort and agility during exercise and also setting personal style statements for the fitness enthusiasts is one of the key factors of the changing consumer preferences which has resulted in the stratospheric rise of this market. People are today increasingly more inclined to pursue interest in physical activities which augurs well for the prospects of the wholesale gym clothing market. Aerobics, yoga, swimming, running are some of the different activities that people find themselves invested in more today than ever before! Here are some of the key reasons for the stratospheric growth of this market segment :-

Demand And Supply

The simple economic dynamics of demand and supply are working overtime in the wholesale gym clothing market with numerous fitness brands popping on the scene and competing against each other to score themselves a share of this burgeoning billion-dollar market. This has resulted in more options for the consumers and innovation in this segment is at an all-time high which has lead to the birth of an entirely new personal fitness style statement – ATHLEISURE. New trends are disrupting this exciting market segment each day with clothing brands working on their ever-innovative best to deliver clothing in tune with the latest trends and fashion highlights. New partnerships are being forged and fresh wholesale workout clothing is being launched in rapid succession to ensure survival in this cut-throat market.

Rising Levels Of Disposable Income

Better employment conditions and better pay has increased the disposable income levels of consumers and have given them the purchasing power to follow new interests. Disposable incomes have increased in almost all parts of the world and remarkably in third-word country which has made manufacturers sit up and take notice of new prospective target bases and territories. With a host of players operating in the market, the price has been driven down somewhat which has further made wholesale exercise clothing more affordable than ever for middle and low-earning groups.

More Women In Fitness

Women have never been more incline towards sports and fitness which has opened an entirely new demographic for the manufacturers in the wholesale fitness apparel business. Women are actively inclined towards personal fitness and deeply involved in activities like Zumba, Yoga, Running and Swimming. Brands have made the most of this development by launching comfortable yet highly-fashionable wholesale gym clothing in bold colors, alluring cuts and styles to further appeal to the preferences of women and entice them into joining the fitness bandwagon.

Technology

Technology has greatly benefitted this segment as it made personal fitness goals more achievable than ever before. Right from gym-motivation and guidance mobile apps to products which are able to monitor heart beat, calories, stress levels and breathing patterns, technology has made people realize the need for personal fitness and staying healthy. With technology being easily accessible and highly informative, it has motivated the middle-aged group to take their fitness goals more seriously and hit the gym more often.

Recommended Read : 3 Of The Latest Fitness Clothing Apparel That Are Reigning The Market!

How To Grow Your Activewear Brand To Beat Legacy Players?

activewear clothing manufacturers

Yes, the top private label activewear clothing manufacturers have made launching your own activewear brand quite easier. But then there’s a big difference between starting a business and growing it.

Competing with the legacy brands, who are armed with seamless resources, is difficult.

However, there are a few ways…

Here are 5 ways how to grow your activewear brand to beat the legacy players:

  1. Start With The Right Quality

You can have the best marketing and pricing strategy. But if your product isn’t of good quality, your business will eventually fail.

So, the foremost thing of consideration here is to keep the quality of women and men’s activewear high. This also means that you must only work with one of the top wholesale activewear suppliers that’s committed to high-quality wholesale just as much.

  1. Focus On Select Segments

Don’t try to target everyone. Not only is it a bad move, but it’s also difficult for startups and small businesses who are usually short in budget.

So, pick a few segments: the fitness enthusiasts, college-goers, working professionals, those in the 40s and 50s, or more.

And then focus entirely on those segments. Customize your private label wholesale activewear USA and craft your marketing strategies accordingly.

  1. Take Help From Influencers

Influencer marketing converts big. In fact, it generates as much as 11X banner ad ROI. There’s a reason, after all, why influencer market is expected to become a $10 billion industry by 2020.

Tap on this opportunity.

Get in touch with niche influencers and get them to promote your private label activewear.

If done right, it can establish your brand remarkably among the segments you’re targeting. The conversion is high, pricing is quite affordable.

  1. Invest In Facebook, Instagram Ads

At present, Ad programs on both Facebook and Instagram are quite cost-effective – more so on Instagram and its Stories ads.

Plus, these programs also come with highly targeting features. So, you can easily reach out to your segment, in mass, in a very short span.

In short, take out a large part of your marketing budget and invest big on Facebook, Instagram, and even Snapchat ads. With a very low CPM, PPC, the conversion is incredibly high if you can pull the right campaign.

  1. Don’t Fight At Price

“The reason it seems that price is all your customers care about is that you haven’t given them anything else to care about,” said Seth Godin.

So, your overall sales strategy should be a lot away from your pricing. Have a completely different selling proposition that attracts consumers to your activewear line. It could be anything – the quality, style, personalization, more.

In the same breath, do not compete with the top market players in price. They can consume small profit margin with their high sales volume. A small business like yours cannot.

Conclusion

These are five ways how you can grow your activewear brand and beat even the legacy brands in their game.

Sure, it won’t be easy. And most importantly, it won’t be quick. It will take time.

Be smart in your strategies. And focus entirely on your target audience. To beat the top market players, neither do you need limitless capital nor do you need a brand that’s decades old. You just need the right approach and better execution.

Recommended Read : Make Your Activewear Draw More Attention With These Customs!

List Of Women’s Stylish Activitewear With Unique Performance Abilities

wholesale fitness apparel

As much as you like to invest time, money and technology on yourself, it is important that you do the same with your wholesale fitness apparel as well. The ideal clothing should not only be stylish in nature but performance oriented as well. Therefore, it is important that you invest some amount of time on quality clothing as well. Continue reading “List Of Women’s Stylish Activitewear With Unique Performance Abilities”

3 Of The Latest Fitness Clothing Apparel That Are Reigning The Market!

wholesale fitness apparel

Fitness clothing manufacturers are constantly innovating to get the best out of apparel. This is not just an elaborate sales strategy – it is also for the best of the athletes who wear these clothing.

In this blog, we are going to take a look at 3 of the latest wholesale fitness apparel that the top manufacturers have added to their catalog. Want to find out? Let’s take a look!

1. The Socks Shoe

The latest on the block, the socks shoe is really one of the most innovative things you will ever come across. It is flexible and comfortable just like a sock and has a sole that will give you the feeling of walking on nothing!

This one is also good for off-road terrain and will protect your feet from anything from gravel to stones and even water. Quite the buy, if you ask me!

2. The Sweat Sensitive Fitness Tee

One of the top collections by fitness clothing manufacturers, the sweat sensitive tee has special engineering in areas which are more sweat prone. These areas are better ventilated and have antimicrobial properties that will keep you smelling good all day.

With innovation in fitness clothing tipping the scales like never before, this product is the living example of what a good collection looks like!

3. The No-Panty Leggings

Seamless with so outline, the no panty leggings is what makes gym look a lot better and more sophisticated. Built with an built panty, this one can truly make your collection as hassle free as it gets.

And the best part?

The no panty leggings is truly one of the most innovative designs anyone could think of, and it has truly changed the apparel for the better!

These are the 3 wholesale athletic wear that are reigning the market right now – they are high on creativity and come with a functional side that is truly unparalleled. The children of technology, these are the ones that make your collection what it is.

Bulk order from your manufacturer today!

Recommended Read : Make Your Activewear Draw More Attention With These Customs!

Athletic Wears: How Much Athletic Is Too Much For Your Customers?

Wholesale athletic wear

Wholesale athletic wear is a must-have for every clothing business owner today. They are in high demand with the trend line only surging higher.

But let’s be blatant about this fact: They are costly.

Much superior in quality, promising unmatched comfort value with their high wicking and ventilation properties, along with premium fabric, they cost more. And it isn’t something that many consumers like.

So, while you’re purchasing your athletic or wholesale fitness apparel, it’s important to understand whether or not you have the right target audience who would want to buy this.

Do you have consumers who are into hefty fitness activities?

Or, are you simply targeting those who get involved in mild exercise and are primarily looking for comfortable lifestyle wears? In this case, how athletic should be your athletic wears?! The more “athletic”, the more would they cost, which, again, won’t necessarily be preferred by the audience you’re targeting.

So, the foremost step in the process is to actually recognize your target audience.

Who Are They?

Who are they? What kind of wears do they like? What is their budget?

Because while everyone demands high comfort from their daily staple, which fitness clothing offer in abundance, not many people like spending the big sum. As a retailer, you must identify the right spot between the price and quality that adequately fits the needs of your consumers, as well as deliver you the right profit margin.

Now, of course, unless your business is following a very niche-model, identifying the needs and demands of your target audience isn’t something easy. The wider the segments, the more diverse would their demands be.

Who To Target?

So, when you’re trying to consolidate and establish the core consumer base for your business that deserves the most of your attention, the first thing you should consider is your own interest.

Are you fine selling athletic wears? Or do you find pushing lifestyle wears to customers easier? What kind of consumers do you like communicating with?

You’re likely to sell more if you genuinely believe and like the product you’re selling.

In addition, if it’s a brick-mortar store, you must also factor your local market, which would include the competition level and the kind of consumers that live there. (For instance, if there are many gyms, fitness centers and sports academies in your city, athletic wears would definitely sell more.)

So, once you’re clear on who you really want to target, will then come the decision of what kind of wears should you wholesale.

What to wholesale?

If you’re targeting amateur sportsperson, per their needs, and whose purchasing decisions are less influenced by the price, you must definitely contact one of the best fitness clothing manufacturers and purchase superior quality athletic wears.

However, if you’re targeting the 20-something college-goers who hit gyms for moderate exercise, wholesaling a little cheaper athletic wears that have the lifestyle blend is a much better option.

In the end, understand that the high demand in a niche wouldn’t necessarily benefit you. You must recognize the opportunities that best suit your needs and goals.

Recommended Read : The Athletic Apparel Market Worldwide Trends To Watch Out For This Year

Style Your Compression Garments With These To Make It Trend Better!

compression garments Canada

If you are an athletic apparel retail store owner and looking for better trends, then make sure your compression clothing is on point. Compressions have become a staple in activewear collections today and come with plenty of benefits – so are here to stay.

It is obvious that your collection will therefore need to be styled differently every time, especially if you care to sell it well. In this blog, we are going to tell you how to style compression garments Canada.

Let’s take a look:

1. Piping Design On Neutral Colors

Have a good collection of wholesale compression leggings coming in? Then you need to design it with this idea right here – a neutral colored base, like grey, black, or navy blue and on that printed neon piping to give it a robotic and sporty look.
The lines should follow geometry and there is plenty of scope to bring robotic circuit designs with these lines, that work quite well with athleisure loving customers!

2. Perforations For Ventilation And Style

One of the latest trends that are reigning the compression fashion trends are perforations. These little wholes are made into the apparel and can look like a particular shelf design as well, if they are made into that.

It is also good for ventilation in the heat and makes your compression clothing more breathable for the wearer, thus creating a comfort for them in the summer heat outside. Perforated fashion on compression clothing Canada can be customized according to your trend ideas!

3. Stretch Color Change For Your Compression Wear

Imagine you have a compression clothing collection that is of different colors and these change into dual shades during stretching. Not only will give an idea of how much the athlete scores on mobility, but will also make sure that the stretch makes them look good.

A unique concept today, this design is only achievable by the top manufacturers in the industry and if you want to make your collection unique, then getting in touch with one will help!

So, what are you still waiting for? Try these designs on your compression clothing collection at the retail store, and you are in for such a glorious time ahead, regarding sales!

Recommended Read for You:

The Latest Craze in Activewear – Compression Clothing

Make Your Activewear Draw More Attention With These Customs!

Activewear Manufacturers

Activewear retailers around the world are having a tough time making their stocks more attractive in this cutthroat market. The obvious thing to do here is to up their game and make it more attention drawing.

But that is obviously easier said than done. However, since we are here and talking about it, we might as well make it easy for you.

Here’s our take on how you can make your activewear clothing a lot more sellable: Continue reading “Make Your Activewear Draw More Attention With These Customs!”