How To Start An Activewear Brand

Introduction – Starting A New Activewear Brand

Want to start your own activewear brand but do not know how to begin? Well, it will not seem hard after reading this guide.

Activewear is an expanding industry that currently shows no sign of stopping. This opens up a lot of business opportunities for people looking to start activewear lines. Our in-depth guide is designed specifically for you if you’re excited to start your own sportswear company. The following are the necessary actions to properly launch your sportswear company:

1. Commence Your Venture 

2. Conduct Market Research 

3. Initiate Collection Design 

4. Choose The Correct Activewear Manufacturer 

5. Start Marketing & Promoting Your Activewear Business

Steps To Start An Activewear Brand 

Free photo front view of sporty beautiful woman

Step 1: Learn About Your Concept and What Makes You Special:

You must have a concept before you can move forward to start an activewear or fitness clothing line. Perhaps you have an amazing design idea that closes a gap in the market, or perhaps you’ve noticed that the activewear available today doesn’t live up to your standards. Be the change in the industry you want to see. Bring forward activewear that you could not find on the market or that did not meet your requirements. Make activewear clothing from a consumer viewpoint.  Connect your concept and identity to what clients require after you’re comfortable with them.

Step 2: Market Research Is Essential When Starting An Activewear Brand

Recognize your rivals

Once you’ve got a winning concept, you need to determine whether it’s original and whether there is room for your style to develop. Examine what’s trending in stores, try on various outfits, explore the internet, and educate yourself about the international sportswear market. Being aware of your rivals is essential to start an activewear clothing line and will make your brand stand out.

Identify your intended clientele

It’s critical to understand your target market and the athletic wear sector you intend to pursue. Recognize your target market and the things you plan to give them. For this reason, coming up with a novel idea is crucial since it makes sure people will remember your product.

Create an activewear business plan

A business plan sets long-term goals and helps you adapt as things change. It’s helpful if you want to draw in partners or investors.

Setting a budget

An athletic line requires a budget, just like any other business. In your business plan, project your initial expenditures and choose how you will finance the venture—through loans or investors, for example.

Create the team of your dreams

No brand can be successful on its own. Even if you believe you can manage everything, having a group of gifted and driven individuals working with you will be more effective.

Create a brand identity

Develop your brand identity over time. Labels, hangtags, the quality of the clothing, and the packaging should all be consistent with your brand. Make sure your logo looks good and accurately represents your line of goods. What you sell should be reflected in your brand.

Step 3: Putting Your Collection Together

Define the Purpose

After laying the foundation, it’s time to create your goods when starting an activewear line. Define the parameters of your collection first. Choose the colors, materials, and design concepts you like to use. Keep in mind that your collection needs to remain coherent and consistent.

Creating Sportswear

To start an activewear business, consider engaging a professional or freelance activewear designer to begin sketching your collection after you’ve described it and its organization. Before they start, make sure they understand your target market, identity, and brand image. If you’re creating the products yourself, look for ideas to help you create a distinctive look. To help your activewear line’s sampling process, designers should also produce tech packs.

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Step 4: Choosing a Reputable Manufacturer 

Sampling Procedure

The crucial step in turning theoretical designs into wearable clothes that match your vision is sampling. Making sure the designs fit and seem as intended is crucial. Use the tech packs to get technical help when you’re making samples. Create a specification sheet with measurements and grading for different sizes after the sample is approved.

Manufacturing and Delivery

Talk about production with your manufacturer after the pre-production sample (PPS) is completed and you are satisfied. Give the relevant information, such as the number and sizes for each type. To choose a dependable shipping partner to get your products to clients, work with logistics. Creating these links will expedite the delivery of the merchandise.

Free photo sports group standing in a gum

Step 5: Marketing Your Company

Displaying Your Selection

It’s not always necessary for your product to be revolutionary; your marketing strategy is what counts. This is where your preliminary investigation pays off. To increase sales, you need a strong marketing strategy. Just as important as the actual products is the image you project for your brand. It’s how potential buyers get acquainted with your company. Analyze how you can stay true to your passion while building a brand that will draw in customers and increase revenues.

To interact with customers directly, you can create your own e-commerce platform or use conventional retail techniques. Make use of the content’s influence on different social media channels.

Client Relations

Put your consumers first at all times! Making something that consumers will treasure and wear is your first priority. Never let them down, and take swift action to resolve any grievances. When it comes to improving your products, pay attention to what your customers have to say.

Also Read: Want To Start a Fitness Clothing Line – The Best Guide In 2024

Choosing Wholesale Manufacturers for New Activewear Brands – Yes Or No?

When launching a new activewear line, partnering with an established wholesale fitness clothing manufacturer can provide valuable support. Their expertise streamlines production and fabric sourcing, allowing entrepreneurs to focus on design and marketing. Many manufacturers also offer distributorship and private-label manufacturing options, which new businesses can benefit from. Apart from that, they also offer custom sportswear and activewear services, making it easy to bring your visions to life.

Best Activewear Business Ideas

Many promising activewear niches exist beyond mass-market athletic basics. Compression wear, dance apparel, running clothes, kids’ fitness lines, swimwear, tank tops & stringers, leggings, tracksuits, and sports bras all present opportunities. Success comes down to identifying an underserved segment and providing quality, specialized products. For instance, designing supportive leotards and tights for young dancers, or fashionable workout clothes for the 50+ demographic. Zeroing in on ideal target demographics allows new brands to thrive in a competitive space.


In conclusion, starting your own activewear brand may seem daunting, but with the right steps and guidance, it can be achievable. The key steps to launching your sportswear company include commencing your venture, conducting market research, initiating collection design, choosing the correct activewear manufacturer, and starting marketing and promoting your business. It is important to have a unique concept and understand your target market, as well as create a business plan and set a budget. Putting your collection together and choosing a reputable manufacturer are crucial steps in bringing your designs to life. Finally, marketing your company and building strong customer relations are essential for success in the activewear industry.

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