How To Start Your Own Workout Clothing Line

Beginning Your Own Line of Workout Clothes

Your favorite things to do are fashion and exercise, and starting your own workout clothing line lets you combine them. But you need more than just a great idea and a lot of drive to start a successful fitness clothing line. This detailed guide will help you with every step, from coming up with ideas for your label to making a budget, manufacturing, marketing, and more. If you want to make your dream of making stylish and useful workout clothes come true, just follow these steps.

Why Are You Starting Your Workout Clothing Business?

It’s important to think about why you want to go on this adventure before you start planning the details. To successfully start your own workout clothing line, you need to know the greater reasons and motivations behind it.

To find your passion?

It takes a lot of long days and late nights to start a workout fitness clothing line company. When things are tough, getting back in touch with your love will give you new energy. Do you want to work in fashion design because you’ve always loved it? Or have you always wanted to give people the tools they need to feel strong while they work out? Find your “why” so it can guide your business goals.

For fixing holes in the market for activewear?

As a person who works out regularly, think about the issues you’ve had with gym clothes. Are you annoyed that there aren’t any larger sizes? Do you wish there were more advanced fabrics that didn’t cost so much? Look for holes in the market that your brand might be able to fill.

For the Potential of Making Money?

The business side is very important when starting a fitness clothing line, even if it’s not always fun. Think about how much money a sportswear line could make in the real world. Find out about the industry’s statistics and growth expectations. Even though getting money shouldn’t be your only goal, looking at the ways you can make money will help you stay in business.

Is Starting A Workout Clothing Line Hard?

Starting your own line of fitness apparel may be intimidating, but it need not be arduous. By adequately preparing and employing effective techniques, it is quite possible to successfully start a gym workout clothing brand. With focus, determination, and endurance, it is entirely feasible to establish an exercise clothes company if one possesses a genuine passion for it. The fitness fashion business is experiencing significant growth, creating many opportunities for new brands, particularly those with a distinctive approach and captivating brand narrative.

Starting Your Own Workout Activewear Brand

Step 1: Come up with an inspiring brand story.

Consumers today care about brands that have interesting stories. In a crowded market, how will you make your name stand out? Use ethical ways of production. Spread body positivity? Boost your confidence? Come up with a unique story that will make your workout clothes stand out and connect with people.

Step 2: Do in-depth research on the fitness industry

Key fashion trends, information about rivals, and where your brand can fit in the activewear landscape can all be found through thorough market research when starting your own workout clothing line:

Look at what’s new in activewear

Read exercise fashion blogs, magazines, and social media to keep up with new fashion trends. Platforms like WGSN can even guess what styles will be popular in the future. This will help you make goods that are useful and in style when starting a gym workout clothing line.

Identify your ideal customer

Figure out who your dream customer is. Gather information about people’s age, where they live, their gender identity, and their income. Find out how they like to work out and what bothers them about sportswear. You can learn a lot from surveys and talks at the gym when starting a gym workout clothing line.

Learn from Your Competitors

Look at both the industry leaders and the most innovative new companies when starting your own workout clothing line. Look at the strengths, such as good materials or sizes that fit most people. Don’t copy, though! As you learn, shape your unique place and what you have to offer.

Find a way to beat your competitors

Do a lot of study to help you figure out what makes your brand unique. Do you lead with sustainability? Give them bright colors and patterns? Pay attention to high-tech success tools? Setting up your niche is important if you want to attract people when how to start your own gym clothing line.

Also Read: How to Start a Gym Clothing Line in 10 Easy Steps – Updated 2024

Step 3: Select the Ideal Name and Brand Image

People will remember the name, logo, and general look of your workout clothing line. Take your time to carefully build and test these basic parts.

Make your name stand out.

Choose a name that makes people think of your business and its story. Customers remember names that are short, unique, and use alliteration, rhyme, or unusual word combos. Just make sure there are URL choices!

Make a logo that stands out.

A logo is a picture that represents a brand. Work with a graphic artist to make an icon that shows what your label is all about. Fitness and workout can be shown with signs like dumbbells, sneakers, or hearts. Bold, bright colors that stand out are best.

Pick a color scheme.

Color psychology affects how people see things and what they buy. Blues and greens make people feel calm and safe. Dynamic oranges and reds make you feel energized. Create a color scheme that goes with your brand’s attitude when starting a workout or starting your own fitness clothing line.

Make your own unique font

Font styles change how identity looks and feels. For a modern look, think about using sleek sans-serif styles. Or use amusing lines that draw from the past. No matter what you choose, make sure it’s easy to read.

How To Create Your Own Workout Clothing Line

Step 4: Make designs for fashionable and useful activewear

Style and function should be balanced when you’re making your collection. Follow these tips to make workout clothes that not only look good but can also handle hard exercise when starting your own workout clothing line.

Draw out ideas for designs

Write down your thoughts and make them come to life. You can sketch tops, pants, shorts, shoes, and more. Include things like zipper lines, necklines, cutouts, and where the straps should go. Before making real samples, this step lets your imagination run wild when starting your own gym clothing brand for workouts.

Pick textiles that are made to perform

Picking the right fabric for sportswear is very important when starting your own workout clothing line. Look for technical fabrics that are stretchy, don’t hold sweat, and are made of spandex mixes. Bamboo viscose is good for the environment. To get the best comfort, compression, and mobility from a cloth, test it when choosing wholesale activewear clothes.

Make the Fit Perfect

Things must fit well. Make patterns by using the key body measures of your ideal customer. Test items on a range of people and make changes as needed. On samples, mark places to pinch and pull. The goal is to feel like a second skin. 

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Add features that work

Include features that improve performance, such as mesh panels that wick away moisture, stash pockets, adjustable elastic cords, and reflective accents for safety and visibility during workouts at night.

Pay attention to designs that make you look good

Workout activewear needs to look good and make you feel good about yourself. Place seams and gathers in a way that makes the garment more comfortable and looks good on all body types. To make it look like you are leaner and longer, use colors, textures, and big prints when creating your own workout clothing line.

Step 5: Choose An Expert Activewear Manufacturer When Creating Your Own Workout Clothing Line

To start your own workout clothing line, you need to find a trustworthy and skilled manufacturing partner to make your designs.

Check out possible manufacturers

Look for domestic, USA-based fitness clothing manufacturers that make active and workout clothes as their main business. Read reviews, look at qualifications, and find out about past clients. Make sure that worker ethics and sustainability efforts are open and clear.

Ask for fabric swatches and samples

To create your own workout clothing line, ask possible manufacturers to show you textile samples and early prototypes that show how well they can make things. Before you sign any contracts, look over the details and quality very carefully. Also, check if they offer private-label manufacturing option.

Compare Prices

Get bids from a few of the best companies and compare the prices. Don’t forget to include costs for things like fabric length, notions, making patterns, cutting, sewing, and finishing. Look for prices that are fair and building that is good.

Make sure everyone knows what to expect and when

Make sure your production needs, minimum order quantities, and expected arrival times are all made clear. Make sure they can meet the due dates. A relationship that works needs to be able to talk to each other well.

Align your values and actions.

Pick a plant that fits with your brand’s values about things like sustainability, fair labor, inclusion, or anything else. When people share ideals, they can trust each other and be responsible.

Step 6: Figure out the costs of starting up and set prices

Your label will be able to stay in business in the short and long term if you carefully plan your budget and set prices.

Estimate Your Startup Budget

Don’t forget to include all of the original costs, such as legal fees and brand development, as well as the cost of making each unit, marketing, website development, inventory, shipping, and fulfillment. Plan for extra money in case you run into costs you didn’t expect.

Prices that are both fair and profitable

When setting the price of an item, you should think about how much it costs to make, the standards for your target market, how much people think the brand is worth, and how much they are willing to pay. Set aside at least 30 to 50 percent as a profit.

Open credit and bank accounts for your business

Set up checking, savings, and credit card accounts for your business to keep your personal and work finances separate. This also makes you look more trustworthy to makers when you place an order.

Plan how to handle cash flow

Carefully keep an eye on your income and spending when starting your own workout clothing line. Regularly release new sets and styles without using up too many resources. If you don’t handle your cash flow well, new fashion labels can fail very quickly.

Step 7: Plan How You’ll Market Your Workout Clothes

How To Create A Workout Clothing Line

Fitness fans will see your apparel if you use a strong marketing plan that uses multiple channels:

Start up social media accounts

Build a strong brand presence on Instagram and TikTok so you can share new workout products, style tips, brand stories, and content from behind the scenes.

Work together with influential people

Work with exercise influencers whose followers are similar to the people you want to reach when making your own workout clothing line. Offer discount codes or co-create material that shows off your clothes. This makes your reach much bigger.

Build relationships through media

When starting your own workout clothing line, fitness websites and magazines should be told about your brand’s story. Get press by announcing new products, starting a charity project, or recognizing the variety in activewear.

Use email advertising

Ask people to email you through your website and social media. To keep people coming back, send them regular updates, early access to events, and other special treats.

Give money to classes and events

Look for chances to support fitness events like 5Ks or fitness conventions. You can get more attention by giving away branded gear or giving teachers free clothes when making your own workout clothing line.

Put up targeted ads

Make campaigns on Google and social media that use terms like “activewear” and “workout clothes.” Get people to visit your online store and spread the word.

Step 8: Where to sell your products

Your exposure, logistics, and sales will all be affected by where you choose to sell your activewear. Think about these famous shopping areas:

You Have Your Own Online Store

With an online store, you can sell straight to customers and make a lot of money. Platforms like Shopify make it easy and cheap to make websites that are easy for people to use. Use SEM and social media to get the word out when starting your own athletic clothing line for workouts.

Retail stores and boutiques

Ask local stores that sell athletic wear if they would be interested in selling your line. Pop-up shops are another great way to get short-term attention. Make sure you have enough inventory and earning margins.

Work Together with a Gym or Studio

You can sell or promote your activewear in gyms and workout classes by getting in touch with them. Give them bulk discounts or pay for their classes in exchange for room to sell your goods.

Events and expos for fitness

You can talk to fitness fans directly if you rent booth space at big fitness events like races and conferences. Get real-time feedback on your goods and collect emails for future marketing.

Step 9: Always Put Customer Service First

Giving thoughtful, quick customer service and building a community where everyone feels welcome will earn you loyal brand advocates:

Answer Questions Right away

Promise to quickly address questions and issues through email, social media, live chat, and the phone. Getting help quickly makes people happier.

Allow returns and exchanges for free

Stand behind products with hassle-free return and exchange policies when starting gym and workout clothing line. Allow for normal fit problems and flaws. This provides peace of mind during online ordering.

Look for reviews and comments

Ask satisfied customers to leave positive reviews on your website, Google, and social channels. This builds trust and social proof. Also, collect feedback using surveys.

Provide Size Inclusivity

Offer an extensive size range so all body types feel represented when starting your own workout clothing line. Showcase diverse models of all shapes and abilities proudly wearing your collection. Representation matters.


Launching a successful workout clothing line takes dedication, smart strategies, and hard work. But driven by your passion for stylish, functional activewear, you can build a label that empowers people to look and feel amazing while living a fit lifestyle. Follow this roadmap to turn your dream into a thriving business.

Learn more:

How To Start An Activewear Brand In 10 Easy Steps [2024]

8 Steps – How To Start A Gym Clothing Line From Scratch