During the midst of the pandemic, the lack of kettlebells dominated the news, such as the market. Every lay individual feels the urge to invest in items that support their health path. It wasn’t surprising when the share price of several athletic apparel retailers reached an all-time high in the month of June!
The Massive Rise In Home Fitness Apps’ Downloads
The global Google search pattern study showed that curiosity in search words such as ‘private gym,’ ‘home exercise’, and ‘home health’ has gradually grown. Interest in fitness equipment has risen by 500 percent, which explains the scarcity of workout equipment recorded worldwide. This interest has been interpreted into real downloads of the workout app if we look at the figures.
The addictive quality of the apps draws people’s interest. Like Netflix, new fitness apps are host to streamable, immersive videos that are easily classified under various categories. Users may tailor their experience to their degree of complexity, health, and personal style.
Technology Realigning Athleisure
Technology is the backbone of the transformation of the fitness and wellness industry. When traditional gyms and athletic activities were shut down for an unspecified amount of time, wellness firms and fashion retailers depended on their digital platforms to remain significant.
With fresh data arising from COVID-19 airborne transmission, particularly in closed air-conditioned spaces such as gyms, the fitness industry – equipment, devices, apparel – will continue to prosper in digital space.
The position of technology is not confined to tailoring work-out systems and monitoring success for customers. From predicted demand to smart wearables, technology and active apparel seem incompatible. The growth of home training apps, web content and exercise equipment has further fueled the industry of activewear manufacturer.
Gym clothing has shed the “passing athleisure craze” tag and is taking over the major spot-on product catalog of every retailer.
Things To Look Up For In Activewear And Athleisure
The demand for activewear has increased by 141 percent in May, surpassing the demand for loungewear ever since the lockdown. As shelter-in-place constraints have eased in various parts of the world, demand for outdoor activity clothing has risen. Internet searches for running shorts boosted by 159% and for cycling shorts by 147%.
Business owners need to grab this opportunity and collaborate with the popular fitness clothing manufacturer to enhance their online presence. Let the customers know you have what they want.