Fitness Clothing Business: The Torchbearer Of The Fitness Fashion Industry
To understand the fitness clothing industry, it is important to understand the different aspects well. Here is a detailed analysis of the same.
A brief introduction
There is no doubting the fact that the fitness clothing industry has grown significantly over the last few years specifically. With more and more people flocking to join the bandwagon, sports activities have become the focal point of the fitness fashion industry. This can be noticed in the massive growth of the global market. With the projected profit margin to touch the US$231.7 billion mark by 2024, the fitness clothing business is driven by the force of health consciousness among the customers and increased participation altogether.
The market has been relying on technology-infused apparels that are aimed at enhancing the user comfort. The technical fabric is the most noteworthy innovation to have graced the circuit in the last few seasons. These fabrics can wick moisture and keep the wearer dry, promote ease, and enhances insulation.
Furthermore, the growth of prominent private label fitness apparel manufacturer has led to more retailers and business owners banking on the custom-made clothes. With the opportunity to infuse their designs and ideas with the functional clothes has promoted individuality and uniqueness in the apparels, reaching out to a wider section of the fashion-forward millennial.
All these factors combined together have contributed to the evolution of the industry.
The trends to look out for
The fitness fashion industry depends on two segments- fitness clothing and sports apparel. Each of the segments has its own target audience. While the former is for all the yoga-loving, gym-going enthusiasts, the latter banks of the athletes involved in running and jogging and all kind of sports. The juncture between fitness wear and casual wear is slowly but steadily being concealed. This could be noticed suggestively in the emergence of the athleisure trend. As more and more consumers started wearing their fitness apparels for daily use, the line disappeared, giving way to more refined trends to follow.
2018 is expected to big promoting team activities and regimes involving virtual reality. These trends combined have given a massive boost to the fitness-fashion industry.
The market trends have had a major impact all over the world. However, some of the geographies have seen a foremost shift in the fitness trends. USA, Canada, Australia, Japan, France, Germany, Italy, UK, Spain, Russia, China, India, and Brazil have been the major players and are expected to continue their groundbreaking journey next year as well.
Key factors to understand
- Competition has increased significantly with big brands clashing directly with smaller names. This has been possible as the less popular brands have been selling quality products at a much lower price, getting more attention from the people.
- Some countries have been more active in their participation than the rest of the world and this has given them a strong ground to grow on.
- Private label business owners have made their mark on the young generation with innovative clothes to offer.
- Shift to technology has further impressed more people. With wearable technology on the go and clothes crafted of technical fabrics, tech-relying comfort is an important aspect to be considered and will keep growing.
For all the retailers and business owners who want to make a mark on the fitness global market, register with the top manufacturers and launch your private label athletic apparel. With high-profit margin, this is a fail-safe formula. As people become more conscious about their unhealthy lifestyle and make a shift to the healthy way of living, fitness industry will bear the torch for the rest to follow.